Congratulations! You've found the first out of three good boys hidden on my website. Can you find all of them? :)

Congratulations! You've found the second out of three good boys hidden on my website. Can you find all of them? :)

Roman Volkov. Clean & transparent interface design process for your product.

...and I am Orient! I sometimes help him design cool stuff!

My specialties

I work with all stages of the design process: from early, collaborative ideation to the final validation of the proposed hypothesis via tests or data, but I have a few specialties, such as:

🌿 Information Architecture design (IA)

✏️ Wireframing

🎮 Videogame interfaces

✨ User Experience (UX)

🛠️ Design systems

🍛 Food industry

🔬 User research

📲 Mobile apps

🔰 User onboarding

My career so far

2010 - 2026

In the past, I've worked with 🎮 PikPok, 🍔 McDonald's, 🍕 Pizza Hut, 💹 MTS Bank and other companies across Hong Kong, New Zealand and Russia to help bring their concepts to life, both on mobile, desktop, consoles, web and even in VR/AR.
...I say there aren't enough fishing companies in that list!

PikPok

Full-time · 6 years 8 months

Wellington, New Zealand

🎮 Videogame interfaces

🌿 Information Architecture design (IA)

🔰 User onboarding

Principal UI Designer

Oct 2023 - Dec 2025 · 2 years 2 months

Represented the PikPok UI Team at a higher level, helping to define and drive the high-level vision for UI in PikPok games as a whole.

- Driven the skills and knowledge development of other UI Designers (especially in areas of Information Architecture, Design Systems and Prototyping)
- Researched, developed, and presented UI guidelines for the studio based on the industry state-of-the-art and PikPok’s needs
- Proposed process and craft improvement initiatives. Developed and reviewed materials for PikPok projects under guidance of project leads and other staff

Helped with work as UI Designer on Clusterduck, Rival Stars Horse Racing VR Edition and other projects.

UI Manager

Nov 2021 - Oct 2023 · 2 years

Managed a team of UI Artists & UX Designers in creating high-quality mobile game experiences through support, mentoring and opening channels of communication in the company. Maintained a positive and successful team. Worked directly with the Chief Design Officer & Chief Creative Officer to achieve the studio vision and goals.

Continued to work as UI Designer on Rival Stars Horse Racing and Adventure Friends.

PROJECT SHOWCASE · Published: January 2026

Rival Stars Horse Racing · Designing UI systems for ongoing development

One of the most interesting discoveries on Rival Stars Horse Racing came from studying how players organized information outside the game...

Senior UX Designer

May 2019 - Oct 2021 · 2 years 6 months

Helped the UI Team of Rival Stars Horse Racing to maintain a constant stream of updates, new features and functional improvements to the game, based on multiple sources of data, such as user tests, surveys, player interviews, reviews and community monitoring.

- Created consise and clear documents, wireframes, mockups and presentations for new features on the title
- Ran brainstorms, design sprints and other ideation excercises in order to align the team on one common vision of implementation and discover associated risks
- Supported live operations of the game with the focus on localization and translation processes
- Lead efforts in standartizing and modernizing the game's UI from a console-developed standart to a F2P mobile one
- Created and maintained the vision for the UI of the game alongside UI Artists and Game Designers on the title
- Ran lab tests and interviews with players of the game in search of important insights that could improve the experience of the game

PunicApp

Part-time · 2 years 9 months

Novosibirsk, Russia

📲 Mobile apps

🏥 Medical services & health technology

🍛 Food industry

Design Lead

March 2016 - Nov 2018 · 2 years 9 months

Organized the design flow of the company, designed interfaces for internal and external projects, crafted prototypes, communicated with clients and the team, refined and documented the studio identity.

- Worked with a variety of external clients like: Pizza Hut, Burger King, INVITRO, MTS Russia, Uchi.ru, etc.

McDonald's

Full-time · 1 year 7 months

Prague, Czech Republic

🍛 Food industry

🔬 User research

Product Designer

September 2014 - March 2016 · 1 year 7 months

Designed for mobile and website concepts, wireframed and developed prototypes, designed for kiosk software, worked with brandbooks on product identity and style & conducted case reviews.

Writing & publications

Published: April 2025

🔰 User onboarding

Encouraging Continuous Learning in Game UI

Built as a studio-wide standard for PikPok, this article outlines how onboarding could evolve from rigid tutorials into flexible systems of contextual teaching. The resulting framework standardized onboarding principles across teams while still allowing each game to retain its own tone, pacing, and identity.

Full article text

Published: June 2024

🔬 User research

Placement & Effectiveness of Different Reverse Navigation Patterns on Mobile Devices

This study investigates the efficiency, speed, and ease of use for various reverse navigation patterns on portrait-oriented mobile devices. Seven experimental designs were tested, featuring different “Back” button placements. The study aimed to capture interaction data and heatmaps, focusing on error rates, task completion times, and user satisfaction.

Full study text
Monogram logo for website called Medium

Published: February 2019

✨ User Experience (UX)

Just let me order already! Design process outline

Case study of going from four tabs to zero in the name of streamlining food ordering experience. It was just recently that labyrinthine user flows were somehow the golden standard in the business of feeding people online. More options always means better for the user, isn’t it? Well — not always.

Full article on Medium

...more examples of my work are available by request

Wish to see more of my design process and everyday design snapshots? There are plenty of those on my Instagram, showing little insights and details regarding some of my public projects.

And if you follow me, you might even get to see what I am up to outside of my work every now and again, who knows~ 🤔👌

gif woman on space surfboard welcome to the internet follow me
My primary tool of choice is Figma, perfectly suited for every step of design routine, documentation and dev handoff. Occasionally I also use tools from Adobe Suite, Construct, Notion, Excel or just plain old JavaScript.

Or you can simply leave me a message and I’ll be happy to talk about your project